Wooden Notepad

Wooden Notepad – Practicality & Natural Image

The wooden notepad accompanies your customers and employees in their daily activities: taking notes in the office, organizing tasks at home, or during courses and studies. Robust and pleasant to use, it quickly becomes a familiar and practical item. As a promotional tool, it combines regular visibility with a natural image, making your brand a present ally in every writing moment.

The CPI: A Profitability Indicator

To select a promotional product, don't just look at the unit price. The key indicator is the CPI (Cost Per Impression), which shows how much each use of the product costs, i.e., every time your brand is seen. The calculation is simple:
CPI = Unit Cost ÷ Total Number of Uses.
The more often and longer the product is used, the lower the CPI, which improves the return on investment.

Characteristics of the Wooden Notepad

• Cost for 5,000 pieces: €4.00/piece
• Uses per day: 0.5
• Duration of use (in months): 12
• Number of uses during this period: 180
• CPI: €0.022222
• Cost per 1,000 impressions (CPM): €22.222222

Compare to Decide Better

We know that the choice of a promotional medium should be rational. To help you, we have compared several popular products based on their CPI. Discover our complete analysis now:

Compare Promotional Items