Wooden Ballpoint Pen
Product information "Wooden Ballpoint Pen"
Wooden Ballpoint Pen – Natural Elegance & Continuous Visibility
The wooden ballpoint pen combines daily practicality with an eco-responsible image. Thanks to its natural material and simple design, it becomes an object appreciated by your customers and partners. Used in both a professional and personal context, it ensures regular visibility of your logo — a classic and effective promotional item.
The CPI: An Indicator of Profitability
To choose a promotional product, don't just look at the unit price.
The key indicator is the CPI (Cost Per Impression), which shows how much each use of the product costs,
thus each time your brand is seen. The calculation is simple:
CPI = Unit Cost ÷ Total Number of Uses.
The more often and longer the product is used, the lower the CPI, improving the return on investment.
Characteristics of the Wooden Ballpoint Pen
- Cost for 5,000 pieces: €1.11/piece
- Uses per day: 2
- Duration of use (in months): 6
- Number of uses during this period: 360
- CPI: €0.003994
- Cost per 1,000 impressions (CPM): €3.0944
Compare to Decide Better
We know that the choice of a promotional medium must be rational. To help you, we have compared several popular products based on their CPI. Discover our complete analysis now:
| CPI: | 0,003094 € |
|---|---|
| Cost 5000 pcs: | 1.11 €/pc |
| Cost per 1000 impressions: | 3,094444 € |
| Total uses: | 360 times |
| Usage duration: | 6 months |
| Uses per day: | 2 times |
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